The latest UK accidents statistics say that passenger car drivers and passengers are three times more likely to be killed on rural roads than on urban ones. Evidence suggests that rural areas can tempt motorists into driving too fast for the conditions they are facing. Long straights and demanding bends, as well as less traffic and fewer pedestrians can make drivers believe it is safe to go faster than they normally would. This is backed up by the statistics showing that there is often only one car involved in rural accidents, making it likely that drivers have been tempted to push themselves or their car beyond their limits.